We’re all about keeping your feet happy, healthy, and ready for action—whether you're a marathon runner, a daily commuter, or just someone who loves a good stroll.
New data reveals that the average Brit takes 5,444 steps per day, adding up to nearly 2 million steps a year! That might sound like a lot (and it is—it’s like walking from London to Edinburgh and back, plus some extra miles!), but it turns out the UK is only the sixth most active country in Europe.
So, who’s out-stepping us? Let’s break it down.
Europe’s Most Active Walkers
While Brits are putting in decent mileage, five other European nations are walking even more:
- Spain – 5,936 steps/day
- Sweden – 5,863 steps/day
- Latvia – 5,553 steps/day
- Czech Republic – 5,508 steps/day
- Lithuania – 5,498 steps/day
The UK comes in at 6th place with our 5,444 daily steps. Not bad, but clearly, we’ve got some friendly competition!
Do Men Walk More Than Women?
Interestingly, the data shows a big difference between the average daily steps of men and women in the UK:
- Men: 5,982 steps/day
- Women: 4,908 steps/day
That’s a 20% difference, meaning men take over 1,000 more steps per day on average. Why? It could be down to work routines, lifestyle habits, or even fitness trends—but whatever the reason, it’s a reminder that everyone’s movement patterns are different.
Do You Really Need 10,000 Steps a Day?
We’ve all heard the magic number: 10,000 steps a day. But let’s be real—most of us aren’t hitting that. In fact, the average Brit is only doing about half.
Does that mean we’re failing? Absolutely not!
You don’t need to be hitting 10,000 steps a day to put serious pressure on your feet. Just going about your daily life adds up—5,444 steps a day is nearly 2 million steps a year! Cracked heels, soreness, or athlete's foot aren’t just problems for runners; they affect people in everyday life, in all kinds of job roles. Taking care of your feet should be a ‘must’ so you can keep moving confidently, whether you're chasing a personal best or just chasing the bus.
The Takeaway? Every Step Counts (So Take Care of Your Feet!)
Whether you’re smashing 10K steps or just clocking up daily errands, your feet are working hard. That’s why proper foot care is essential—hydration, protection, and recovery keep you moving without pain.
And we’re here to help with 100% natural foot care designed for active lifestyles, from natural muscle rub to athlete's foot powder. Because no matter how many steps you take, your feet deserve the best support.
Data sourced from OECD and Stanford studies. Full details available here.
